Regulations on Control of Advertisement
Guo Fa [1987] No. 94
Otcober 26, 1987
Article 1 These Regulations are formulated for the purpose of strengthening the administration of advertisement, promoting the development of advertisement undertakings and utilizing advertisement as an effective medium to serve socialist construction.
Article 2 These Regulations shall apply to any advertisements published, broadcast, installed or posted in the People''s Republic of China through such media or in such forms as the press, broadcasting, television, films, street nameplates, shop windows, printed matters, neon lights, etc.
Article 3 The content of an advertisement must be true to facts, sound, clear and easy to understand and must not cheat users and consumers in any way.
ARticle 4 Monopoly and unfair competition shall be prohibited in advertising operations.
Article 5 The administrative organs controlling advertisements shall be the State Administration for Industry and Commerce and local administrative departments for industry and commerce at various levels.
Article 6 Units and self-employed industrialists or businessmen wishing to engage in advertising businesses (hereinafter
referred to as advertising operators) shall submit applications to administrative departments for industry and commerce in accordance with these Regulations and the provisions of other relevant laws and regulations and go through, according to different circumstances, such formalities as examination, approval or registration:
1. For enterprises specializing in advertising business, Business Licences for Enterprises as Legal Persons shall be issued;
2. For institutions concurrently engaged in advertising business, Licences for Advertising Operation shall be issued;
3. For self-employed industrialists or businessmen capable of running advertising businesses, Business Licences shall be issued;
4.
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