Anti-Unfair Competition Law of the People's Republic of China (Revised in 2025)

Anti-Unfair Competition Law of the People's Republic of China (Revised in 2025)
Anti-Unfair Competition Law of the People's Republic of China (Revised in 2025)

Order of the President of the People's Republic of China No. 50

June 27, 2025

The Anti-Unfair Competition Law of the People's Republic of China (Revised in 2025), adopted at the Sixteenth Session of the Standing Committee of the 14th National People's Congress on June 27, 2025, is hereby promulgated and shall come into force on October 15, 2025.

Xi Jinping, President of the People’s Republic of China

Anti-Unfair Competition Law of the People's Republic of China (Revised in 2025)

(Adopted at the Third Session of the Standing Committee of the 8th National People's Congress on September 2, 1993; revised for the first time at the 30th Session of the Standing Committee of the 12th National People's Congress on November 4, 2017; amended by the Decision on Amending Eight Laws Including the Construction Law of the People’s Republic of China at the Tenth Session of the Standing Committee of the 13th National People's Congress on April 23, 2019; and revised for the second time at the Sixteenth Session of the Standing Committee of the 14th National People's Congress on June 27, 2025.)

Contents
Chapter I General Provisions
Chapter II Unfair Competition Practices
Chapter III Investigations into Suspected Unfair Competition Practices
Chapter IV Legal Liability
Chapter V Supplementary Provisions

Chapter I General Provisions

Article 1 This Law is enacted to promote the healthy development of the socialist market economy, encourage and protect fair competition, prevent and prohibit unfair competition practices, and safeguard the lawful rights and interests of business operators and consumers.

Article 2 Business operators shall adhere to the principles of voluntariness, equality, fairness, and good faith in their production and business activities, abide by laws and business ethics, and participate fairly in market competition.
For the purposes of this Law, "unfair competition practices" refer to acts conducted by business operators during production and business activities that violate the provisions of this Law, disrupt the order of market competition, and infringe upon the lawful rights and interests of other business operators or consumers.
For the purposes of this Law, "business operator" refer to a natural person, legal persons or unincorporated organization engaged in the production or distribution of goods, or provision of services ("goods" mentioned hereafter include services).

Article 3 Anti-unfair competition work shall adhere to the leadership of the Communist Party of China.
The State shall establish and improve anti-unfair competition rules and systems, strengthen law enforcement and judicial efforts in this area, maintain the order of market competition, and make improvements toward a unified, open, competitive, and orderly market system.
The State shall establish and improve the fair competition review mechanism, strengthen fair competition review work in accordance with the law, and ensure that all types of business operators may equally access production factors and participate fairly in market competition under the law.

Article 4 People's governments at all levels shall take measures to prevent and prohibit unfair competition practices, and create a favorable environment and conditions for fair competition.
The State Council shall establish and improve a coordination mechanism for anti-unfair competition work to coordinate and address major issues concerning the maintenance of market competition order.

Article 5 Authorities responsible for market regulation under the people’s governments at or above the county level shall conduct supervision and inspections regarding unfair competition practices; where laws or administrative regulations provide that other authorities shall conduct such supervision and inspections, those provisions shall prevail.

Article 6 The State shall encourage, support, and protect all organizations and individuals in exercising public oversight over unfair competition practices.
State authorities and their employees shall not support or shield any unfair competition practices.
Industry organizations shall strengthen self-regulation, guide and regulate business operators within their respective industries to compete in accordance with the law, and maintain the order of market competition.

Chapter II Unfair Competition Practices

Article 7 Business operators shall not engage in any of the following acts of confusion that mislead others into believing that their goods are those of another person or that there is a specific connection with another person:
(1) Unauthorized use of marks identical or similar to another person’s product name, packaging, trade dress, or other related features that have a certain level of influence;
(2) Unauthorized use of another person’s institutional name (including abbreviations, trade names, etc.), or personal name (including pen names, stage names, online names, translated names, etc.) that have a certain level of influence;
(3) Unauthorized use of the primary component of another person’s domain name, or of their website name, webpage, new media account name, application name, or icon that has a certain level of influence;
(4) Other acts of confusion sufficient to mislead others into believing that the goods are those of another person or that there is a specific connection with another person.
The unauthorized use of another person’s registered trademark or unregistered well-known trademark as the trade name in an enterprise name, or the use of another person’s product name, enterprise name (including abbreviations, trade names, etc.), registered trademark, unregistered well-known trademark, or the like as search keywords that mislead others into believing the goods are those of another person or that there is a specific connection with another person, shall be deemed acts of confusion as stipulated in the preceding paragraph.
Business operators shall not assist others in engaging in acts of confusion.

Article 8 Business operators shall not engage in bribery toward any of the following entities or individuals by offering money or things of value, or any other means to secure business opportunities or competitive advantages:
(1) Employees of the transaction counterparty;
(2) Entities or individuals entrusted by the transaction counterparty to handle relevant matters;
(3) Entities or individuals who, by virtue of their authority or influence, influence the transaction.
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